GOOD
HUMANS
ONLY
HUMANS
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
One in three young Australians believe condoms are expensive.
Condoms are essential in preventing STI transmission, but many young Australians don’t seek sexual health information and services due to stigma, cost, limited access to services and denial of risk.
Furthermore, a third of young people aged 15–29 years in Australia believe condoms are expensive. These issues are magnified in rural and remote regions that are affected by income and educational disparities, resulting in less access to sexual health services and higher chlamydia and teenage pregnancy rates.
Client
Family Planning NSW
Industry
Government
Project
Branding, website design & development, creative communications
To address the issue, Family Planning NSW (FPNSW) received funding to improve the reproductive sexual health knowledge in rural and remote areas in NSW, by providing access to free condoms.
The audience was young Australia’s under the age of 30 years across metro, regional and remote areas of NSW. Extra focus was given to lower socioeconomic, CALD and Aboriginal and Torres Strait Islander groups.
The program provided young Australian’s access to valuable sexual health information as well as free condoms/lube – all while remaining confidential.
Visitors to the site are greeted with an interactive educational experience that relayed important sexual health information. This would lead to an eCommerce experience tailored to rural and remote areas, where the audience can order their free condoms.
To help tackle the stigma of this sensitive subject, the Freedom brought bought a youthful tone to an often dry and awkward/clinical subject. This was done in collaboration with the students at the University of Wollongong. Having students co-design the visual approach ensured the look and feel would resonate with a younger audience.
Intuitive, accessible UX and UI Making information on consent, contraception, and reproductive sexual health easy to access and understand on all devices.
We applied 'AA accessibility', an automated accessibility solution for ADA and WCAG compliance; chose accessible colour palettes, fonts and font sizes; and enabled downloadable ‘easy read’ PDFs across the site. Special consideration was made for diversity and inclusiveness.
To reach our audience, a highly targeted social campaign was used to drive awareness of in-clinic and online access to free condoms and connect the audience with the website.
All respondents said they would return to the website to order more condom packs.
