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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
Landcom is the NSW Government’s land and property development agency, focused on increasing housing supply and creating inclusive, sustainable communities.
GHO led the development of Landcom’s brand strategy and blueprint - defining its positioning, narrative, personality and messaging.
Through research, stakeholder interviews and workshops, this was translated into a refreshed Masterbrand identity, 50-year anniversary mark, scalable brand system, and UX framework for a new website.
This work established a clear, unified platform to strengthen how Landcom communicates its role in enabling housing outcomes across NSW.
Industry
Government
Project
Brand strategy & brand development | Website design & development
Over time, Landcom’s brand and communications became inconsistent across projects and channels, reducing clarity and cohesion.
As the primary public touchpoint, the website also needed to better communicate Landcom’s mission, showcase its projects, and reinforce its role in enabling housing solutions across NSW.
GHO’s research across stakeholders, industry context and internal teams revealed that Landcom operates differently to typical developers - working across government, industry and communities to enable housing outcomes across NSW. This insight informed Landcom’s positioning as a “Democratiser” brand, focused on expanding access to housing by reducing barriers and enabling collaboration.
Working closely with Landcom’s leadership and stakeholders, GHO led the project end-to-end. From discovery and insight through to brand strategy, identity design and digital experience.
The research phase clarified Landcom’s role across government, industry and communities, informing the brand narrative, positioning and messaging framework.
This was translated into a refreshed Masterbrand identity, supported by a flexible design system built to scale across communications, marketing and place branding. In parallel, GHO defined the UX strategy and structure for Landcom’s new website - creating a digital experience that clearly communicates its role and supports diverse audiences across NSW.
GHO translated Landcom’s strategy into a cohesive brand and digital ecosystem.
A refreshed Masterbrand identity established purpose-led visual language, supported by a flexible design system built to scale across communications, marketing and place branding.
A 50-year anniversary mark was also developed to celebrate Landcom’s legacy while reinforcing its future direction.
To ensure consistency, a comprehensive brand system and guidelines were created, defining how the identity is applied across channels and touchpoints.
In parallel, GHO led the strategy, UX and design of Landcom’s new website - creating an audience-led, accessible platform that clearly communicates its role and makes it easier to navigate housing opportunities across NSW.
