Making HIV testing accessible to more people
Brand Design / UX/UI Design / Website Development
HIV and sexual health is a delicate topic and many people are unable to visit doctors or talk about their status openly. MyTest is a NSW Government funded initiative that aims to increase HIV testing through self-test kits distributed via vending machines located around NSW. Community members can register online for free and access up to four HIV self-test kits per month at no cost.
The ask
NSW Health’s STI Policy unit approached GHO to create a brand, website and supporting marketing material to promote MyTest, and educate people on the importance of testing regularly for HIV and provide support, guidance and treatment options if they need it.
The brand
An inclusive, welcoming and accessible brand and website.
Branding was designed with inclusivity and empowerment in mind and focus tested by peer-led and peak body organisations representing the voices of people at risk of and living with HIV across our program areas.
GHO created an inviting and fresh brand identity for MyTest – including the logo, fonts, colours and design systems. The MyTest logo took inspiration from the small dot of blood drawn when using the HIV self-test kit. The brand fonts, colours and design system are vibrant and modern whilst ensuring legibility.
The journey
A frictionless, fast and private way to test
The solution
Self-testing enhances access to HIV testing.
Self-tests reach higher-risk individuals by offering private, stigma-free options, effectively addressing many of the challenges which prevents people testing. To design and launch a solution that works, MyTest collaborated with key stakeholders, including sexual health sector partners and community members who may be potential users.
GHO created an inviting and fresh brand identity for MyTest – including the logo, fonts, colours and design systems. The MyTest logo took inspiration from the small dot of blood drawn when using the HIV self-test kit. The brand fonts, colours and design system are vibrant and modern whilst ensuring legibility.
Accessibility
Intuitive, accessible UX and UI
We applied an accessibility solution for ADA and WCAG compliance; chose accessible colour palettes, fonts and font sizes; and enabled downloadable ‘easy read’ PDFs across the site making information on getting a test, reading the results, and finding further support easy to access and understand on all devices.
Meeting
AA accessibility
An automated accessibility solution for ADA and WCAG compliance
The result
A pilot initiative that has brought HIV testing to those who need it most
“The GHO team created an engaging, accessible and inviting brand for the MyTest project. Working with GHO enabled us to bring a brand to life and support NSW community members to access HIV self-testing in a new and innovative way.”
Eliza Basheer
Sexual Health Promotion Program Manager - STIPU
Government experience
Want to see more? Check out our other Government work
Tell us about your next project!
Let's chat
Want to chat about your next project? Let’s connect.