Electrolux

Redefining the Electrolux Pure F9

Launch strategy / Creative Campaign / Content Production

task

Launch a new cordless vacuum in an already crowded market.

In 2019 Electrolux launched the Pure F9 in Australia; a beautifully designed cordless vacuum with the power of a full-size. To support the Pure F9 launch, GHO were asked to plan and execute a program of activity that drove awareness, consideration and in-store foot traffic to retailers.

Solution

Australia, what do you think?

Within the vacuum cleaner market performance claims are the go-to for all brands. But with everyone saying the same thing; ‘power, ‘performance’ we wanted to take a different approach – instead of telling people what they should think, we put product into selected influencers and customers hands and asked them ‘what do you think?’.

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