Our CHALLENGE
To educate and inspire coffee lovers
of all abilities
Coffee is a significant, and growing, part of Breville’s business globally. We worked with them to research the potential for a global coffee hub to capitalise on the growing interest in Third Wave Specialty Coffee and to help reposition the company from a product brand to an experience brand.
the idea
Introducing Breville Coffee Journey
We worked closely with Breville to undertake extensive customer and SEO research, a design sprint, prototypes and user testing. Having validated the demand for a centralised coffee hub, we developed Breville Coffee Journey.
CONTENT CREATION
Recipes, tutorials and inspiration
The agency wrote and produced all content for the site, in partnership with coffee experts, baristas and coffee influencers. In all, we produced 25 videos, designed the entire experience, and shot over 25 still images.
INTERACTIVE EXPERIENCE
Exploring the origins of specialty coffee
Our research told us that the mass premium market was hungry to learn more about the origins of coffee. So we created an immersive experience, from plant to cup.
TEASER VIDEO
Taking viewers from cup to bean
Our on-site teaser video gave viewers an overview of the entire coffee-making process.
We’re proud of the work we’ve done in partnership with GHO Sydney and thank them for their commitment and shared vision for the project.
Lucy Martyn
General Manager, Global Communications, Breville