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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
As mobility became increasingly connected, digital and customer-driven, SG Fleet saw an opportunity to help shape the future of mobility.
GHO partnered with leaders across the business to define a future-state vision, align stakeholders and create a roadmap that continues to guide product innovation and digital transformation.
Client
SG Fleet
Industry
Non-Government Organisation
Project
Business Strategy, CoLab, UX & UI Design
As digital-first disruptors began building stronger relationships with drivers through smarter tools and connected experiences, SG Fleet recognised the need to evolve and reposition for the future.
Our CoLab sprints brought together SG Fleet’s diverse stakeholder group to align around a shared vision and roadmap.
By involving teams as reviewers, collaborators and co-creators throughout the process, we helped build confidence, alignment and internal momentum for change.
We approached design as a strategic framework for building connected products and touchpoints, underpinned by a flexible design system that empowered SG Fleet’s internal teams to scale with confidence.
The 2025 launch of ‘MySG’ for the novated traveller audience is one example, with SG Fleet continuing to evolve and optimise experiences built on the strategic foundations co-created with GHO.
Head of Digital
"After a series of acquisitions and mergers, we leveraged GHO’s skill and expertise to bring diverse stakeholders together to co-create and align on a shared vision - something that was achieved in weeks, not months! The future-focused, functional product designs that followed become the blueprint for our business transformation and have stood the test of time."