GOOD
HUMANS
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
HIV and sexual health is a delicate topic and many people are unable to visit doctors or talk about their status openly.
MyTest is a NSW Government funded initiative that aims to increase HIV testing through self-test kits distributed via vending machines located around NSW. Community members can register online for free and access up to four HIV self-test kits per month at no cost.
Client
NSW Health
Industry
Government
Project
Branding, website design & development
The goal - to provide tests, encourage and educate people on the importance of testing regularly for HIV and provide support, guidance and treatment options if they need it.
To design and launch an effective program it was important that MyTest collaborated with key stakeholders, including sexual health sector partners and community members who may be potential users.
Branding was designed with inclusivity and empowerment in mind and focus tested by peer-led and peak body organisations representing the voices of people at risk of and living with HIV across our program areas.
GHO created an inviting and fresh brand identity for MyTest – including the logo, fonts, colours and design systems. The MyTest logo took inspiration from the small dot of blood drawn when using the HIV self-test kit. The brand fonts, colours and design system are vibrant and modern whilst ensuring legibility.
We applied an accessibility solution for ADA and WCAG AA compliance; chose accessible colour palettes, fonts and font sizes; and enabled downloadable ‘easy read’ PDFs across the site making information on getting a test, reading the results, and finding further support easy to access and understand on all devices.
A pilot initiative that has brought a frictionless, fast and private way to test for those who need it the most.
Sexual Health Promotion Program Manager - STIPU
"The GHO team created an engaging, accessible and inviting brand for the MyTest project. Working with GHO enabled us to bring a brand to life and support NSW community members to access HIV self-testing in a new and innovative way."