NSW Health

Making HIV testing accessible to more people

OVERVIEW

HIV and sexual health is a delicate topic and many people are unable to visit doctors or talk about their status openly.

MyTest is a NSW Government funded initiative that aims to increase HIV testing through self-test kits distributed via vending machines located around NSW. Community members can register online for free and access up to four HIV self-test kits per month at no cost.

PROJECT DETAILS

Client

NSW Health

Visit website

Industry

Government

Project

Branding, website design & development

Mobile phone and desktop screens displaying different pages of the My Test website

The ask

NSW Health’s STI Policy Unit approached GHO to create a brand, website and supporting marketing material to promote MyTest.

The goal - to provide tests, encourage and educate people on the importance of testing regularly for HIV and provide support, guidance and treatment options if they need it.

The insight

Self-tests reach higher-risk individuals by offering private, stigma-free options, effectively addressing many of the challenges which prevents people testing.

To design and launch an effective program it was important that MyTest collaborated with key stakeholders, including sexual health sector partners and community members who may be potential users.

Campaign posters displayed near train stations

The Brand

An inclusive, welcoming and accessible brand and website.

Branding was designed with inclusivity and empowerment in mind and focus tested by peer-led and peak body organisations representing the voices of people at risk of and living with HIV across our program areas.

GHO created an inviting and fresh brand identity for MyTest – including the logo, fonts, colours and design systems. The MyTest logo took inspiration from the small dot of blood drawn when using the HIV self-test kit. The brand fonts, colours and design system are vibrant and modern whilst ensuring legibility.

User using the My Test app to dispense self-test kit from the vending machine

ACCESSIBILITY

We applied an accessibility solution for ADA and WCAG AA compliance; chose accessible colour palettes, fonts and font sizes; and enabled downloadable ‘easy read’ PDFs across the site making information on getting a test, reading the results, and finding further support easy to access and understand on all devices.

The result

A pilot initiative that has brought a frictionless, fast and private way to test for those who need it the most.

My Test case study results 10 vending machines, 1973 registrations in 10 months, 2036 tests dispensed, 65 countries, 46% first time testers, 64% born overseas

Eliza Basheer

Sexual Health Promotion Program Manager - STIPU

"The GHO team created an engaging, accessible and inviting brand for the MyTest project. Working with GHO enabled us to bring a brand to life and support NSW community members to access HIV self-testing in a new and innovative way."

GOOD
HUMANS
ONLY

We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.

NSW Health

Making HIV testing accessible to more people

OVERVIEW

HIV and sexual health is a delicate topic and many people are unable to visit doctors or talk about their status openly.

PROJECT DETAILS

Client

NSW Health

Visit website

Industry

Government

Project

Branding, website design & development

The ask

NSW Health’s STI Policy Unit approached GHO to create a brand, website and supporting marketing material to promote MyTest.

The goal - to provide tests, encourage and educate people on the importance of testing regularly for HIV and provide support, guidance and treatment options if they need it.

The insight

Self-tests reach higher-risk individuals by offering private, stigma-free options, effectively addressing many of the challenges which prevents people testing.

To design and launch an effective program it was important that MyTest collaborated with key stakeholders, including sexual health sector partners and community members who may be potential users.

The Brand

An inclusive, welcoming and accessible brand and website.

ACCESSIBILITY

The result

A pilot initiative that has brought a frictionless, fast and private way to test for those who need it the most.

Eliza Basheer

Sexual Health Promotion Program Manager - STIPU

"The GHO team created an engaging, accessible and inviting brand for the MyTest project. Working with GHO enabled us to bring a brand to life and support NSW community members to access HIV self-testing in a new and innovative way."