GOOD
HUMANS
ONLY
HUMANS
ONLY
© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies waterways and community. We pay our respect to Elders past and present.
Settlement Services International (SSI) is one of Australia’s largest charity providers, supporting refugees and newcomers to build new lives. After 15 years, the brand had reached an evolution moment to better reflect the scale and impact of the organisation today.
While SSI serves diverse communities across Australia, it also needed to clearly communicate its value to funding partners across government and business. Together, we repositioned the brand around a unifying core purpose - equality - creating a clearer and more compelling story for all audiences.
This created immediate momentum to develop a new brand identity and tagline that modernised the look and feel while bringing all sub-brands together under one cohesive system.
The new tagline, 'For equality of life', and refreshed brand identity have since been rolled out across the organisation - including a new website and dedicated refugee experience featuring service directories and resources hubs.
Working closely with the SSI team, we designed and built an innovative digital platform connecting more than 50 human services with individuals, families and children across Australia.
Because SSI is driven by equal opportunity, a central challenge was delivering an accessible, intuitive experience that could scale to meet the needs of all Australians.
The concept focused on helping people access local information, set up essential services like banking, and navigate the critical first steps of settling into a new home - all in one place.
