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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies, waterways and community. We pay our respect to Elders past and present.
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies, waterways and community. We pay our respect to Elders past and present.
Global X ETF Australia aimed to transform a complex and confusing online presence into a sophisticated, modern and engaging digital experience tailored for two distinct audiences—retail investors and financial advisors. The goal was to educate users on complex investment products intuitively while improving content discoverability, SEO, and technical performance.
Industry
Financial Services
Project
Strategy, website design & development
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These insights informed a tailored and audience-centric experience leading to a streamlined navigation and enhanced on-page usability, supported by accessible and consistent cross-platform design patterns.
One that removes complexity and supports meaningful engagement and measurable business value. This platform quickly set a new benchmark within the Global X network for design excellence, embodying a sophisticated user-friendly investment journey.
The creation of a modular, flexible and reusable design system provides the foundation for an adaptable and scalable platform able to respond to a rapidly evolving market and investor needs while maintaining the integrity of the Global X brand.
A collaborative approach to technical architecture design and platform selection enabled a secure, robust and well tested technical solution that’s easy and intuitive for content authors.
Head of Marketing, Global X ETFs Australia
"We are pleased to have launched our new website that was built in partnership with GHO. The site’s clean aesthetic, intuitive navigation, and purposeful layout are a direct reflection of GHO’s deep understanding of user experience and design principles. The team worked closely with us to successfully translate complex investment information into a digital experience that feels accessible, modern, and highly functional. Every element from the product architecture to the mobile experience has been crafted with precision. We’re proud to have a digital presence that truly reflects the sophistication of our brand."