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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies, waterways and community. We pay our respect to Elders past and present.
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© 2026 GHO Sydney
We acknowledge the First Peoples of Australia and their deep connection to land, skies, waterways and community. We pay our respect to Elders past and present.
The biggest backer of women's sport in Australia.
CommBank have been proud supporters of women’s sport for over 20 years. As official naming rights partner of the CommBank Matildas and a partner of the FIFA Women's World Cup 2023, they were in a strong position to capitalise on the excitement for the FIFA Women’s World Cup 2023™ as it came to home soil.
Together, we launched a new brand sponsorship campaign ‘For all the goals we share’.
Client
Commonwealth Bank
Date
2023
Industry
Financial Services
Project
Creative communications, advertising campaign
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We had the opportunity to showcase CommBank’s dedication to growing the game of football for more Australians, from the grassroots to the elite.
Our approach demonstrated how in football, as in life, meaningful progress comes from achieving our goals. Even better if we can achieve them with others.
Working with the Brand & Sponsorships team at CommBank, we created and executed an integrated campaign which lived across TV, OOH, social, digital and activations.
Our creative executions demonstrate goals at every level, and how CommBank are supporting the game at every level.
From sponsoring the CommBank Mini Mates as they walk onto the World Cup pitch, to scoring goals with aspiring Young Matilda’s players, to the coaches getting more girls to play the game. Up to the elite players, doing their country proud on the world stage.
General Manager, Brand and Sponsorships
“We couldn’t be prouder to showcase our continued support for women’s football. This campaign brings together months of work from an incredible team who are dedicated to helping people achieve their goals.”